THE CONCEPT
Inspired by the traditional shape of the original Hong Kong Style Egg Waffles, Gai Dan Jai, the hexagonal shape was deconstructed to create functional display shelves and add more visual dynamics to the Wowfulls store.
FLOOR PLAN & OPERATIONS
Before designing the floor plan of the store, it was essential to understand the logistics and movement of the waffle artist; from taking down customer orders to the grill, and eventually to the delivery of the fully-decorated waffle. After all, the experience of the staff members goes hand-in-hand with the experience of the customers.
CRAFTING THE SPACE
CUSTOM MILLWORK
The store’s material palette was choreographed to emulate the look of the burning and baking of the waffles. Steel finishes were purposely left raw and wood unpolished to celebrate the original feeling as well as the genuine craft of Hong Kong’s street food scene. The logo banner was a CNC routed light cherry wood, torched to further support that flame look.
THE KITCHEN
The custom shelves created display moments for staff pictures, plants, and freshly-made waffles. It was something that piqued visual interest and catches attention as the customers were in line or waiting for their orders.
THE VIBE
The vibe was nothing short of a warm and hip go-to spot from the cold winter streets of Lower East Side, Manhattan. Not only do customers engage with the custom shelf, they can’t wait to pose a selfie against the “Bleeding Hearts” wall by LA and NY-based Muralist, James Goldcrown.
PROGRESS PHOTOS
Custom shelving
Artist at work!
CNC router with torch stenciled logo panel
